Lesson 5: Let your feelings be known.
Now, I think this lesson has to be taken with a grain of salt (this is such a weird expression...with a grain of salt? Why not a granule of sugar? Or a dildo?), as I don't know if this lesson is applicable to all situations, but if you take my personal example as a model, I think you'll know when to put this lesson into action.
Anyways, today I go to work and during our editorial meeting, the executive producer for the unit I work for says she wants to day-turn a package about the iPhone 4S (which, probably in the day and age you read this will be ancient. We'll all be so powerful we can probably communicate with brain waves or some crazy shit. Orrrrr, we still suck and we're at like the iPhone 100X or something and it's the same as the iPhone 4S but with an even bigger screen and more processing power! I'm going to bet you it's a portable TV that people mainly use to store porn and watch on the bus to work. I already do that, and I'm way ahead of the curve.). Our news director wasn't all too thrilled with the idea...as I agreed, why do an iPhone 4S story the day BEFORE the phone comes out? Why go through the effort of shooting a story before the main event of that story actually happens? It's like going to the hospital when your wife is in labor and snapping pics of her dilating vagina and leaving before the baby comes out--THERE'S NO POINT. But I digress...and so did the news director.
So of course, my EP sends me out on this story. FINE. I'll make it work. She sets up an interview with her daughter's boyfriend who she CLAIMS has been shopping around Verizon, Sprint, and AT&T for the best plan (the story had evolved into making clear which of the carriers had the best service plan). AND she's also super into the fact that he's had the original iPhone for four years and is finally getting a new one, the 4S. So I go to interview the guy and he is the worst person for this story. First of all, he never "shopped around" and did "research" like my boss said; he's staying on AT&T because he's on a family plan with them already. Secondly, he had no compelling reason to switch over to the iPhone 4S besides the fact that his four-year-old iPhone 1 was dying--no shit?! Your old crappy-ass phone is starting to break?? WOW! NEWSWORTHY ALERT! STOP THE PRESSES! OH MY GOSH. LET'S RUN THIS STORY NEXT TO THE ONE ABOUT HOW YOU GET SLEEPY WHEN YOU DON'T GET ENOUGH SLEEP! HOLY CRAP!! AMAZING!!! So I keep interviewing him, HOPING that I can get some salvageable sound bites to use for my package, but alas, he had a horrible answer (not his fault of course) to everything. He's getting a cheaper service plan from AT&T because he's getting his very old data plan from his original iPhone grandfathered over, and he never once looked at the other carriers, and didn't have to fight in huge lines to get his iPhone 4S. He wasn't even that visibly excited to get it tomorrow. In short, nothing he said really added much to the story. So fuck, I basically had a worthless interview and nothing else set-up.
So I go with my photographer to shoot exteriors of all the carriers' stores and I luckily am able to schmooze enough with one of the store managers at Verizon to give me an interview. And once again, it's a dud. No bites about there being a huge number of sales and really nothing compelling. So I shoot with my photog for a couple hours and I head back to the station to write the script.
I finish writing, in what I think is a very impressive timeframe and give it to the reporter to read. I know what she's thinking, because I agree. The script I wrote is a piece of crap. The story is being carried on two bad interviews and a LOT of Broll. So the reporter tells our EP that she wants to kill the story or downgrade it to just a voiceover and not use the interviews I shot at all, because as I also thought, the interviews did not work with the story.
Now keep in mind, my EP said she thought the script was good, it was only until the reporter told her about how awkward of a story it was that I got the blame. My EP calls me over and says, "look, we HAVE to run this as a package" let me fix the script. So she reworks my script in a way that just changes the wording but doesn't change the impact--it's basically the same story but dressed up differently. And here she is moaning and complaining that I didn't get good enough sound-bites, because obviously, the interview she set up for me was SO brilliant and I just failed at it. And keep in mind, getting a store manager at any corporate store is hard to get the day of a story--oftentimes, these need to be set up at least hours in advance. "Well, did you try to get people on the street getting their iPhones?" "Well, you really should've gotten better sound with so and so" SERIOUSLY?! The person you told me to interview WAS NOT THE RIGHT PERSON FOR THIS STORY. The store manager didn't have much to add that was relevant because the crux of the story is the best service plan, and he obviously touted Verizon. AND, getting people on the street to comment on the 4S? NO ONE at the Apple Store was looking for them. You can pre-order the damn things ONLINE. No one was lining up around the block for it. Jeez. And get this, she's trying to rewrite my script not knowing what "data" is and not understanding what "texting" is. WHY DID YOU TRY TO DO THIS STORY?!!?
So anyways, this starts a firestorm between the reporter and our EP; the reporter refuses to run it as a package and my EP wants her to. Basically I get caught in the middle feeling horrible. The reporter apologizes to me about the whole issue, saying that after looking through the interviews I shot, there was no way the story would work and that I did the best with what I got. My EP on the other hand kept trying to shift the blame. It was my fault that our interviewee didn't fit our story, it was my fault that I didn't get good sound. She kept asking me "what did you do for two hours in the field?" Let's see, I interviewed two people, drove around the city getting exteriors I needed and begged people at the other carriers to speak to me, and trying to get people on the street to give me better sound. She even told me it was my fault that I didn't call her to tell her that our interviews weren't working. Oh, I'm sorry. I thought when I was given a task, I'm supposed to do my best to complete it. AND, btw, don't forget, she said my script was fine before the reporter brought up her issue. So basically I'm getting the blame for something out of my control. AND she has the nerve to email me TWICE about what I could've done differently. She says that we got an email from Verizon about a 4S launch party...at 2PM. I first of all don't get those types of emails because my account isn't linked to them, and second of all, I WAS IN THE EFFING FIELD ALL DAY. WHY DIDN'T YOU CALL ME? There's always time for would-a, could-a, should-a, but at the end of the day, it all got fucked up...if you're just going to rub my face in it without constructive feedback, then shut up!
Sorry that was a very long story...but I had to vent, too. But at the end of this horrible horrible ordeal, the reporter sweetly asks if I'm mad at her. And of course I'm not, because I completely agree that the story was crap. I was given a bag of shit and told to make a story out of it. I'm not GOD. And you're asking a very new producer to do this? My senior producer told me turning this story would've been superhuman and that even with decades of experience she's not sure she could've salvaged it.
So here's where the lesson comes in. It may not have been the most tactful way, but I complained to my reporter, to my cameraman, my co-associate producer, and my senior producer about the way my EP handled the situation. I let them know that it was NOT my fault. I tried my best with the crappy tools and direction that were given to me. And they all agreed, I was not in the wrong. And I guess that's a pretty simple lesson. My EP may think I stunk (although I secretly think she knows she screwed up but just wants to skirt the blame), but the people who I work more closely with know that I didn't. They know I tried, they know I had very limited resources, and they know that if it really came down to it, the story was air-able. I think that's the biggest part of this lesson...letting people know how you feel. You need to be vocal about how you're treated, otherwise you'll just keep getting treated the same way. And you need to be vocal to let others know when things AREN'T your fault. This may be bad advice, but if you are raised by me, you won't be good at kissing ass. There's a fine line between being polite and kissing ass, and you better be good at just the former. Sure, you gotta play the game, but as I've said in previous lessons, try to get ahead on your merit and skill. Whether it's producing a story, getting a promotion at your job, or sucking dicks or something--always try to surpass yourself by just being you, and not a suck-up (unless you're sucking dicks).
So this was a very convoluted lesson, but take away that you just need to let those who will listen know how you feel, especially when it comes to your work. Your job will be a very big part of your life and you can't take the blame for things just because you are on the bottom of the totem pole. Like I said, my boss might think I'm a horrible producer, but I know everyone else doesn't. And just know, that by leading your life this way and being as honorable as you can, you'll be a much more effective leader. Don't shift the blame when it's yours. Take ownership of your actions. EVERYONE makes mistakes, even leaders, and you need to own up to it when you're in that position. I highly disagree with how my EP handled herself. She apologized only for arguing with the reporter in front of me and putting me in the middle, never about having poor judgement not only about our interviewee but the story in general. Just know, that if you are ever in that position, and me as well, that you better take responsibility. If my EP had just said "hey, I'm sorry about what happened, I thought our interviewee was different" the whole problem would never have existed (and to further defend my EP she was never "angry" about the situation, and was for the most part cordial about it and I'm sure the stress of the moment had a lot to do with her actions).
There you go. Be vocal. Be honest. Be yourself. Be an effective leader.
I'm tired.
Go to bed. Or something.
Peace out,
P
Mike del Rio - Mad World